Making a difference with what we do

 

Together, properly maintained stormwater and wastewater systems will keep our beaches from closing due to E. coli.

Together, properly maintained stormwater and wastewater systems will keep our beaches from closing due to E. coli.

cleaner wateR, better beaches

Southwest Michigan is lucky to be situated along the beautiful Lake Michigan shore. The Great Lakes contain 20% of the fresh water in the world. But this water is at risk due to contamination from failing and compromised septic and sewer systems from communities along the shoreline and upstream. And, when it rains heavily, waste can overflow into Lake Michigan. Work to raise awareness of the water quality issues and educate people to get to solutions faster was the plan. Not just for public health, but for clean and healthy water. We get the information out there for people to be smarter about the issue, so that we have better beaches now and in years to come.

  • Brand Identity

  • Website Design and Development

  • Animated Video

  • Event Marketing and Planning

  • Social Marketing Campaigns

  • Brochures and Engagement Collateral

    Visit…betterbeachesswmi.org

 
 
Slow it down, spread it out, and soak it in.

Slow it down, spread it out, and soak it in.

Sustain ox creek watershed

It’s the dirtiest creek in Southwest Michigan, and one of the dirtiest in Michigan, meandering through an ocean of concrete and asphalt around Pipestone Road that allows rain water and pollutants to pour into the tributary. This initiative raised awareness of a sustainable Ox Creek Watershed that will enhance the quality of life in Benton Township by improving environmental vitality and supporting regional economic growth. A broad-based public engagement framework was created as a part of region-wide effort to make improvements that will allow rainwater run-off to slow it down, spread it out, and soak it in, naturally.

  • Brand Identity

  • Website Design and Development

  • Educational Video

  • Social Marketing Campaigns

  • Case Studies and Tool Kits

    Visit…sustainoxcreek.org

 
 
We will help build a stronger economy in Southwest Michigan that enriches families and communities.

We will help build a stronger economy in Southwest Michigan that enriches families and communities.

the emerald avenue

Dedicated to helping visitors experience the rich flavors, engaging history and natural beauty, of Southwest Michigan. A consortium of businesses that worked together to deliver the highest-quality foods, beverages, products and experiences possible, and to strive to make (your) time in Southwest Michigan absolutely unforgettable.

The plan created awareness for a NEW destination in Southwest Michigan targeting tourists before and during their trip to Southwest Michigan. 

  • Brand Identity

  • Website Design and Development

  • Event Marketing and Planning

  • Membership Program

  • Magalog

  • Regional Advertising Programs and Public Relations

    Visit…theemeraldavenue.com

 
 
Customized plastic injection molding for medical, telecommunications, computer electronics, and aerospace products across the globe.

Customized plastic injection molding for medical, telecommunications, computer electronics, and aerospace products across the globe.

We help our customer reduce the time it takes to get quality products from concept to market in a win/win/win manner.

RONNINGEn research

Ronningen Research desired to update their website to clearly communicate the services and value they provide to their customers and prospects. The mission and value proposition was identified. Their team helps customers reduce the time it takes to get quality products from concept to market, while remaining flexible to meet the ever-changing customer needs.

Working together, a new market approach was outlined that was simple and offered customers an easier understanding of the services and provided an online experience that is more efficiently and productively. The solutions included…

  • Visual Brand Identity

  • Brand Language

  • Functional website that offered file transfer and bandwidth capacity

  • Business marketing collateral

    Visit…ronningenresearch.com

 
 
Brand evolution to be an  indispensable partner  to customers throughout the entire value chain.

Brand evolution to be an indispensable partner to customers throughout the entire value chain.

LineDrive has a balanced portfolio of manufacturers and distributors that allows them to serve each customer with the right level of attention, expertise, and clear focus on the end user.

LINEDRIVE

Manufacturer rep firms are NOT all alike. LineDrive is that exception to the rule. The greatest challenge was to reposition this brand and demonstrate how its unique value proposition differs from manufacturer, distributor, and end user. Throughout this value chain, the resources, products, and solutions differ by the customer and by industry. LineDrive was ripe for this opportunity to identify what ties their customer together while offering customized solutions for each.

Key stakeholders committed to this new normal and positioned LineDrive as the only nationwide agency with on-site and e-commerce expertise, relentless pursuit and tailored solutions that resulted in gainful opportunities for the customers—and to never stop striving to improve.

  • Evolution of the Visual Brand Identity

  • Go-to-Market and Lead Generation Enablement

  • Website Relaunch

  • Company Success Stories and Customer Testimonials

  • Service-based InfoGraphics Simplifying the Buying Process

  • Social Marketing Campaigns across Multiple Platforms

  • Trade Show Marketing & Apparel Program

 
 

Parent Designed. Daughter Approved. Fun and whimsy is the creative force behind the artistic designs, garment construction, and every detail of the product.

Parent Designed. Daughter Approved. Fun and whimsy is the creative force behind the artistic designs, garment construction, and every detail of the product.

Despite a growing awareness of the dangers of exposure to the sun’s ultraviolet radiation... melanoma rates have tripled over the past three decades.

SUNPOP LIFE

Sun Pop Life is a family business dedicated to producing the highest quality, sun protective kids’ clothing. Protection we get from sunscreen still is far from what it could be. Some readily available sunscreens still allow overexposure to damaging UVA rays, break down in the sun, or contain compounds that may disrupt hormones or cause allergic reactions. Crafting this story to concerned parents captivated audiences’ attention, raised awareness, and introduced customers to brand via the new website and an inbound marketing plan.

Converting site visits to sales by identifying channel preferences for new customers and existing customers

  • Story development with newsletter and blog campaigns

  • Email Marketing

  • Social Marketing Campaigns

  • Customer Engagement Strategy and Go-to-Market

    Visit…sunpoplife.com

 
 

Our Journey (i.e. brands we have worked on)

Franciscan Health

Spectrum Health

Scrubs & Beyond

S&S Apparel

LAT Apparel

Columbia

Adidas

Champion

American Apparel

LensCrafters

Sunglass Hut

CINTAS

Chico's

Soma Intimates

Victoria's Secret

Jockey

theOprahStore.com

Bloomingdale's

Neiman Marcus

American Leather

Steelcase

Ceasarstone

NIKE

Naturalizer/
Brown Shoe Company

Whirlpool

Maytag

Amana

JennAir

KitchenAid

Gladiator

Johnson Controls

Stryker

United Federal
Credit Union

Notre Dame Federal
Credit Union

Sysco Foods

Bang & Olufsen

Harmon Kardon

H2O+

INITIATIVES

The Boys & Girls Club of Benton Harbor

McCormick Boys & Girls Club (Chicago)

Harley Davidson/MDA

The Krasl Art Center

Fernwood Gardens

Kinexus