The Village of Schoolcraft, Michigan is a great example of a small community that has achieved success because of a few high-quality amenities. They built around those anchors and strengthened their economy, reduced attrition rate, and targeted new industries as a base for manufacturing.
“REROUTE:” was inspired by the advantages and opportunities identified by the community. The creation of the theme united the community and raised positive awareness and attendance at public workshops like never before. The campaign garnered 100% positive response at all levels for the vision, design, and planning process.