Sun Pop Life is a family business dedicated to protecting children from the sun’s harmful rays. Most sunscreens still allow overexposure to damaging UVA rays, break down in the sun, or contain compounds that may disrupt hormones or cause allergic reactions. Sun Pop Life produces the highest quality, sun protective kids’ clothing.
This is a story of a mom dedicated to protecting her daughter. That story was crafted and targeted to concerned parents. It captivated audiences’ attention, raised awareness, and introduced customers to brand who shared in the same values.
We developed the emotion that drove sales; tested in/out of social media advertising; and identified channel preferences for new and existing customers that drove immediate roi.
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