RLB Strategy Partner, Great Lakes Analytics, Releases The Data Culture Handbook : A Framework for Building Resilient Data-Driven Organizations.
St. Joseph, MI – April 29, 2025 – RLB Strategy proudly announces the release of The Data Culture Handbook, authored by Stephen Gnidovec, owner of Great Lakes Analytics. Designed for marketing professionals, business leaders, data analysts, and business owners, the handbook provides the tools needed to create robust data-driven cultures in organizations of all sizes.
Data as a Necessity, Not a Luxury
Data is the backbone of modern decision-making, but too many organizations fail to fully harness its power. The challenge? It isn’t the technology; it’s the culture. Without an organization-wide commitment to a sustainable data culture, even the most advanced tools won’t deliver meaningful results.
The Data Culture Handbook bridges this gap with actionable strategies for fostering accountability, empowering employees, and delivering measurable business outcomes. Drawing on over a decade of hands-on experience, Gnidovec combines clear insights with practical steps to transform how organizations leverage data.
What Readers Can Learn from The Data Culture Handbook
How to assess your organization’s data maturity and readiness
Steps for building and sustaining data literacy at every level of the company
Strategies to overcome resistance and align teams on data initiatives
How to shift decision-making from instinct to evidence-based practices
Tools to measure, communicate, and scale data-driven success
“This isn’t a one-size-fits-all approach,” says Stephen Gnidovec. “It’s a flexible framework built for real-world challenges, empowering businesses to tailor their data strategies and lead with confidence.”
Why The Data Culture Handbook Stands Out
The book offers a step-by-step guide for navigating an organization’s unique data challenges, making it ideal for companies refining current strategies or starting from ground zero. Gnidovec also emphasizes long-term sustainability, ensuring businesses can maintain impactful data practices well into the future.
About Great Lakes Analytics
Founded by Stephen Gnidovec, Great Lakes Analytics specializes in turning complex data sets into actionable insights. With expertise in scalable data strategy, analytics leadership, and decision-making enablement, Great Lakes Analytics provides solutions that empower organizations to create clarity, refine outcomes, and maintain alignment across teams.
About RLB Strategy
RLB Strategy is a collaborative team of digital marketing professionals delivering customized, strategic solutions to clients across industries. Their client-tailored approach ensures that every project is aligned with business objectives, delivering growth and impactful results.
For more information on The Data Culture Handbook or to schedule an interview with Stephen Gnidovec, please contact russell@rlbstrategy.com or visit GreatLakesAnalytics.net. Now available on Amazon.