Manufacturer rep firms are NOT all alike. LineDrive is that exception to the rule. The greatest challenge was to reposition this brand and demonstrate how its unique value proposition differs for a manufacturer, distributor, and end-user.
Rallying the key stakeholders and sales team, this new normal positioned LineDrive as the ONLY nationwide agency with on-site and e-commerce expertise, relentless pursuit, and tailored solutions that resulted in gainful opportunities for the customers, and to never stop striving to improve.
