Intellectual Property
This startup company was challenged to differentiate itself from competition. Working through an extensive brand positioning program, we developed the concept of Intellectual Property leveraging their collective knowledge of brands and the changing consumer marketplace with use of its intellectual property as the core of their business proposition and creative value.
A new business approach designed to pivot with consumer preferences and client adaptation to the marketplace, it will acquire new clients from traditional and newly created digitally native retailers. This will provide the company with a stable platform for future growth.
