Southwest Michigan is lucky to be situated along the beautiful Lake Michigan shore. The Great Lakes contain 20% of the fresh water in the world. But this water is at risk due to contamination from failing and compromised septic and sewer systems from communities along the shoreline and upstream. And, when it rains heavily, waste can overflow into Lake Michigan.
We created an identity for the initiative to raise awareness of the water quality issues and educate people to get to solutions faster. Not just for public health, but for clean and healthy water. We got the information out there in record time for people to be smarter about the issue, so that we have better beaches now and in years to come.
